Brandview

Brandview is a Brand Agency founded in Sydney in 2003.

An independent house that provides brand strategy & design services directly to clients and agencies.

Creators of unbiased and proven thinking that connects brands – big or small – to their social, cultural and commercial potential.

People

Richard is an architect of brands that commercially win in an increasingly commoditised world.

Having led Brand Strategy in agencies in Sydney and New York he returned to Australia in 2003 to found Brandview.

A proven ability to shape brands that know: their core reason for being; what they believe; who they need to thrive; how to uniquely connect and change behaviour; where they need to live; success is more about what they do than say; how to drive strong sustainable businesses.

A firm believer people should be at the heart of business as the customer guides strategy and execution, employees work with genuine meaning and brands outperform their categories and make their mark in culture.

Richard is curious, attuned to monetising “What’s next?” and unlocking growth.

A natural collaborator. Always learning.

Key Services

BRAND RESEARCH
& ANALYTICS

BRAND POSITIONING
& STORY

BRAND MODEL
ARCHITECTURE

BRAND VISUAL ID
TOOL KIT

BRAND GO TO MARKET PLAN
POWERED BY DIGITAL AND SOCIAL

BRAND CULTURE

BRAND INNOVATION

CORPORATE EQUITY FRAMEWORK