Brandview
Brandview is a Brand Agency founded in Sydney in 2003.
An independent house that provides brand strategy & design services directly to clients and agencies.
Creators of unbiased and proven thinking that connects brands – big or small – to their commercial, social and cultural potential.
People
Richard is an architect of brands that win in a commoditised world.
Interested in human nature and how brands can connect to what matters most.
Simplifies a complex world, removes the ‘generic’, finds the ‘distinct’; speaks ‘human’.
Curious and forensic in how he looks at data and opinion to create a powerful story.
Purpose led, imbued with values. Activated inside out.
Not transient. Drives the business plan beyond the current marketing cycle.
Transforms a brand from ‘what it is’ to the best of ‘what it could be’.
Commercially strong, unified culture, solves fault lines in our society; future ready.
A natural collaborator. Always learning.
Before brandview, Richard led Brand Strategy for agencies in New York and Sydney.
Richard Lee Founder and Principal
Key Services
BRAND RESEARCH
& ANALYTICS
BRAND POSITIONING
& STORY
BRAND MODEL
ARCHITECTURE
BRAND VISUAL ID
TOOL KIT
BRAND GO TO MARKET PLAN
POWERED BY DIGITAL AND SOCIAL
BRAND CULTURE
BRAND INNOVATION
